Home >> Projects >> Tuborg Beer

In a unique advertising campaign to launch Tuborg Beer, Reggie created characters that were seen as going against the grain, to appeal to beer drinkers who wanted to stand out from the crowd. The campaign became the talk of the town, with trend-setting urbanites opting to drink Tuborg as the unconventional beer.

{The result? Aseemingly ordinary beer was elevated to almost cult-like status, with the help of just a few cartoon characters.}